G Electronics India on Wednesday launched a new range of OLED TVs. The OLED TV boasts of Dolby Vision, Dolby Atmos and color Science Expertise by Technicolor. The LG 2017 OLED TV lineup, consists of models77/65W7, 77G7, 65/55E7, 65/55C7 and 65/55B7. The TVs come in the price bracket of Rs 3.25 lakhs upto Rs 30 lakhs.
Younchul Park, director, Home Entertainment, LG Electronics India at the launch said, " The all new range of OLED TVs is in line with our vision of empowering Indian consumers with offerings that integrate state-of-the-art technologies and great aesthetics. At LG, we believe that new breakthroughs mark the new highs of human achievement and the newly launched OLED range of TVs is an important step in this direction."
LG claims that the key message of the OLED TV's is simplicity and perfection. With the presence of the self-lighting pixels which enhances the picture quality to give an ultimate experience, the OLED is the only available TV which boasts of such technology. The perfection in design and technology together make this TV the official device for Technicolor's color mastering. The LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic metadata where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. And all of LG's 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) this versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.
The OLED TV range is marked with a special feature in terms of connectivity. It uses the latest webOS, user interface which provides seamless, intuitive navigation with Magic Remote's scroll, gesture and voice commands.
Bob Borchers, chief marketing officer at Dolby Laboratories said, "Dolby has always been at the forefront of innovation in delivering spectacular entertainment experiences. Our expanded collaboration with LG enables us to deliver amazing realism across both image and sound with both Dolby Vision and Dolby Atmos to completely transform the home entertainment experience."
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