Alphabet's Google is developing technology that media companies could use to create stories similar to those found on Snapchat's "Discover" platform, a person familiar with the plans said on Friday.
Google's project, dubbed "Stamp," is in the early stages of testing with publishers, said the person, who spoke on condition of anonymity.
Tech firms including Google, Snapchat's owner Snap Inc and Facebook Inc are racing to develop publishing tools for media companies, hoping to fill their own apps with news, entertainment, sports and other content.
The challenge for such tools is making them faster and easier to use than a web browser, while creating an interesting experience for users.
Snapchat's "Discover" tab is distinct in the way it integrates video clips with text and photos, allowing users to skip to a new story or advertisement with the touch of a finger.
The Wall Street Journal first reported the development of Google Stamp earlier on Friday, citing people familiar with the matter.
No comments:
Post a Comment